How Bad Advertising can destroy your business
Advertising is a very complicated area for companies and marketers to address. Not only do you need to think about how you’re going to show off your product, service, and brand in the best possible light, but you also need to carefully consider how the images, words, and strategies that you use are going to appeal to your specific audience. Stray too far from what is deemed to be acceptable, and you could end up in serious trouble, whereas if you fail to be creative, you might not get the responses you want.
All in all, it’s a difficult line to walk. This module is designed to help you identify and avoid such practices that could harm your brand image.
Sometimes the advertisement also fails to even acknowledge what the consumer wants! This oversight can end up costing you and your business. When poor publicity emerges, businesses could be portrayed as irresponsible, dishonest or appear to be only looking out for their best interests.
There are many different ways to advertise poorly. People can be annoyed by poor ads and just be turned off so if you want your advertising campaigns to succeed, you need to avoid certain poor advertising practices at all costs. This article will highlight the pitfalls of poor advertising and help you avoid such practices.
The consequences of Poor marketing
Advertisers always pay attention at the range of products being advertised. Let’s imagine there is a revolutionary new product to be advertised. Regardless the immense budget and well-planned company the advertising still seems ineffective. Where is the mistake (mistakes) hidden? To find this out we’ll have to start a deep analysis of what is going on. What is the aim of any advertising strategy? There can be two answers to this question. One is plain and simple – to increase sales.
But if a company constantly observes the movement of the differential of sales on the scale of specific field, they maintain this differential by increasing or decreasing the intensity of the advertising. There are three basic principles that should be brought to life when advertising: give people information on the product, set a solid image of it in the mind of the consumer and then influence his choice by maintaining the advertising process with special techniques like discounts, programs etc.
Poor Marketing Strategies
A marketing strategy is central to any business. It helps create awareness and provides more information about the company’s products or services to consumers. An effective marketing technique correlates perfectly with the future marketing plans and goals of the business.
However, for whatever reason, most businesses use outdated strategies to promote their products among customers, which can negatively affect your company’s popularity and sales.
Where do businesses go wrong in choosing their marketing strategy?
- Little or no marketing expertise:
Any business strategy should be planned carefully to correlate to the goals and marketing resources available. However, most businesses are over-ambitious and often decide to choose marketing tools not compatible with their type of business. This usually leads to wasted resources and misuse of funds that could be used for other things.
- Lack of direction:
A marketing campaign will be less-purposeful if it fails to target the desired consumers. Instead of most marketers choosing to go with customer preferences and choices, they try hard to impress their employers. Without attention to customers’ needs, such marketing strategies will have no impact on purchasing decisions and behavior patterns. It will only lead to low sales. So, marketers must always have a sense of direction.
- Underestimating the power of internet marketing:
According to Visual Objects, nearly 40 percent of small businesses in the US do not have websites. Those numbers are enormous, considering the power of the internet. Even those that own online sites do not know how to leverage for the advantages that come with online marketing. Most of them do not update the information on their sites. So whenever customers visit those sites, they come across old content, which could be detrimental since customers browsing for new products might lose interest.
Another thing such businesses ignore is the effective use of SEO and PPC techniques to increase online visibility and drive more traffic to their sites. Failure to do so is a failure to attract customers to your site, which often leads to customer loss and low sales. Most business perceives online marketing to be more expensive than traditional marketing strategies, but this is not true.
- Poor customer service:
Great customer service is a useful marketing tool and should be a top priority for any business. Trying to impress your customers by creating good impressions encourages repeat business. With excellent customer service, a company will do well even in times of crisis.
A well-orchestrated business strategy will always bring services closer to customers. Marketers should start by knowing their customers and what they prefer. Finding a way to relate with your customers can help you inform them in a personalized manner. Therefore, businesses must employ marketing strategies that bode well with consumers’ needs.
How GVT can help you from bad advertising
It’s essential to know your customers. To do so, you must listen to them. Marketers are experts, but without the recognition of customers, marketing will be ineffective, and customers can be quick to show their dissatisfaction. At Global Vision Technology, We believe in the internet of things, so you will find us walking this talk most comfortably. Our take on online advertising goes beyond whitelisting, page takeovers, and creating sticky banners, we look at behavioural targeting and creating digital assets. As a full-service advertising agency, we, Collateral, provide not only advertising but marketing solutions. We devise the creative and marketing strategy after a well-defined research on the brand, its vision and its consumer perception.
Conclusion
An effective marketing strategy enables you to know your customers well and their preferences to influence their business decisions. You now know what to change for the better if your company has been using low marketing strategies. Contact Us for effective PPC advertising.
